Credit Card Expert Blog

The Mastercard Commercials Are Priceless

        Sometimes an advertising campaign is so well conceived, and so well written, that you identify the product they are selling with it instantly and the advertising executive’s job is done.  The Mastercard company is permanently associated with the word “priceless” just as much as everyone expects taxi cabs to be yellow.  They will never be able to get rid of it, not that they would want to.  It is a powerful advertising campaign that has brought an increased brand name recognition to Mastercard that they never had before and a wider acceptance of their card as well.  Ever since the “priceless” commercials started taking off I have seen a definite increase in the number of places that take Mastercard.

        The “priceless” commercials, at their peak a few years ago, were very powerful pieces of advertising.  I live in Upstate New York and I am also a fan of the Buffalo Sabres professional ice hockey team.  The rise of the “priceless” commercials coincided with the rise of the fame of Buffalo Sabre goaltender Dominic Hasek and it was not long before Hasek had his own “priceless” commercial.  As soon as that ad was shown for the first time I started seeing not only signs at the hockey arena quoting catch phrases from the commercial but I also started seeing a lot of Mastercard acceptance in places that never took Mastercard in Buffalo before.  To me that is probably the most vivid example of effective advertising I have ever seen and Mastercard was the reason.

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